The Franchise World and Options

The Great American Franchise Expo • February 9, 2018

The Franchise World is Vast- How Should You Explore?

The Franchise World and Options

Thinking of starting a franchise business

Anyone thinking of starting a business, especially a franchise, likely starts with the known franchises – Subway, McDonalds, or a Maaco.

We speak with potential franchisees every day and almost everyone mentions these are the types of franchises they want to own. But you need to ask yourself some questions-:


  • Do you have food experience?
  • Do you enjoy the automotive business?
  • What is your experience with employees?
  • What level of investment are you able to make in a business?

How Should You Explore Before Entering Franchise World?


I suggest that an investigation of franchises starts with what you’ve done and the things you like to do. Research those types of businesses online and see if they are already established in your area. If so, then I suggest you visit those types of businesses and try to see yourself owning that business. Talk to owners of similar businesses in the area.

Are you good at marketing or does the business depend on sales experience, a skill you either have and like or are willing to learn or just want to avoid?

Are you more interested in businesses that are missing in your area?

When you have found a franchise in which you are interested, then contact the franchisor. They will have a process to follow that provides you a view of the franchise as well as providing the franchisor the ability to determine if you are similar to their successful franchises and are a good fit financially, culturally, and skilled for their franchise.

I’d also recommend that you have a franchise attorney review any franchise disclosure documents and franchise agreements before making any decision.

I realize that what I have suggested takes a lot of time and work. You may also want to consider using a franchise consultant, or visiting an expo. However you decide to investigate franchise opportunities, our expos can give you a window into the franchise world!


Service based franchises in 2026
By Rusty Rich January 23, 2026
Service-based franchises are booming in 2026 thanks to lower overhead, growing demand, and flexible models. Learn why they’re thriving and how to explore opportunities at The Great American Franchise Expo.
Franchising in 2026
By Rusty Rich January 23, 2026
Thinking about buying a franchise in 2026? Learn the real pros, costs, timelines, and questions to ask before investing—plus how a franchise expo can help you find the right fit.
Opportunities at the Great American Franchise Expo
By Rusty Rich December 19, 2025
Networking at franchise events offers far more than business cards. Learn why in-person connections at The Great American Franchise Expo create real value for future franchise owners.
Franchise Financing in 2026
By Rusty Rich December 16, 2025
Franchise financing is changing in 2026. Learn what’s new with SBA loans, lender expectations, alternative funding, and how The Great American Franchise Expo helps buyers prepare.
Franchises vs startups
By Rusty Rich November 24, 2025
Discover why more entrepreneurs are choosing franchising instead of launching startups. This in-depth guide from The Great American Franchise Expo explores the advantages of proven systems, lower risk, faster growth, and lifestyle-friendly ownership models.
The right investment for your lifestyle
By Rusty Rich November 10, 2025
Learn how to choose a franchise that fits your goals, schedule, and long-term vision. This guide from The Great American Franchise Expo breaks down lifestyle alignment, ownership models, daily operations, and what to ask franchisors before you invest.
Thriving franchise in tough economy
By Rusty Rich October 30, 2025
Economic uncertainty doesn’t have to mean business failure. Discover why franchising not only survives but thrives in tough economies — and how The Great American Franchise Expo can help you turn challenge into opportunity.
Compare franchise opportunities
By Rusty Rich October 14, 2025
Choosing the right franchise can be overwhelming. Learn how to compare franchise opportunities like a pro with this comprehensive guide from The Great American Franchise Expo.
Franchise technology tools
By Rusty Rich September 22, 2025
Explore the essential technology tools every franchise owner should consider in late 2025. Learn how innovations in AI, digital marketing, operations, and customer experience—spotlighted at The Great American Franchise Expo—are transforming the industry.
Franchise consumer behavior trends
By Rusty Rich September 18, 2025
Discover the latest consumer behavior trends influencing the franchise industry in 2025. Learn how changing preferences around convenience, technology, sustainability, and personalization are reshaping opportunities for franchisors and franchisees.