Looking to invest in the hottest franchise brand? You might be surprised! 

The Great American Franchise Expo • December 26, 2017

Here are some thoughts on how you can identify the hottest franchise opportunity that would be fit for you.

hottest franchise brand

I am often asked, “what is the hottest franchise opportunity that would be best for me?” “it depends”. With more entrepreneurs looking for flexible, agile businesses and culture fit being the new trend, the better question to ask is which franchise brand is right for me? Considering over 3000 franchise brands reach almost every industry and investment options ranging from $50,000 to $5,000,000, finding the right franchise in today’s marketplace could be overwhelming.

Here are some thoughts on how you can identify the hottest franchise opportunity that would be “a fit” for you:

No experience necessary! You don’t need to have experience in the franchise model you are considering only transferable skills. Today’s franchisors provide education on every facet of the business model, demonstrate how they support franchisees and give you the tools you need to set your business up for success. Do you see yourself leveraging your skills and experiences in a model you are interested in?

Keep an open mind and ask questions. You have access to other franchisees who can speak to their experience with the franchise brand, give a perspective on the financial model and share what they have learned from the franchisor. Take the time to get educated on the model and validate what you have learned. You can also leverage the Franchise Disclosure Document (FDD) as part of your due-diligence. This document is required by the Federal Trade Commission and is provided to franchise candidates to provide them with important information including a copy of the Franchise Agreement so that you can make an informed business decision.

Concerned about culture fit? Multiple diverse franchisees have different success stories, backgrounds and experiences. Learn from them and listen to their story. What values are important to them? Does it align with your values? It can help you determine if the model and culture are a right fit for you.
So, final answer? It depends? Yes! The best brand aligns with you and your goals. The key is to keep an open mind, do not let experience limit you, and be o.k. with considering multiple brands. Investing in a franchise is a big decision. Make sure it’s the right fit for you!

Explore various franchises at our expos and discover many of the prominent brands that are looking to expand in your area!

Service based franchises in 2026
By Rusty Rich January 23, 2026
Service-based franchises are booming in 2026 thanks to lower overhead, growing demand, and flexible models. Learn why they’re thriving and how to explore opportunities at The Great American Franchise Expo.
Franchising in 2026
By Rusty Rich January 23, 2026
Thinking about buying a franchise in 2026? Learn the real pros, costs, timelines, and questions to ask before investing—plus how a franchise expo can help you find the right fit.
Opportunities at the Great American Franchise Expo
By Rusty Rich December 19, 2025
Networking at franchise events offers far more than business cards. Learn why in-person connections at The Great American Franchise Expo create real value for future franchise owners.
Franchise Financing in 2026
By Rusty Rich December 16, 2025
Franchise financing is changing in 2026. Learn what’s new with SBA loans, lender expectations, alternative funding, and how The Great American Franchise Expo helps buyers prepare.
Franchises vs startups
By Rusty Rich November 24, 2025
Discover why more entrepreneurs are choosing franchising instead of launching startups. This in-depth guide from The Great American Franchise Expo explores the advantages of proven systems, lower risk, faster growth, and lifestyle-friendly ownership models.
The right investment for your lifestyle
By Rusty Rich November 10, 2025
Learn how to choose a franchise that fits your goals, schedule, and long-term vision. This guide from The Great American Franchise Expo breaks down lifestyle alignment, ownership models, daily operations, and what to ask franchisors before you invest.
Thriving franchise in tough economy
By Rusty Rich October 30, 2025
Economic uncertainty doesn’t have to mean business failure. Discover why franchising not only survives but thrives in tough economies — and how The Great American Franchise Expo can help you turn challenge into opportunity.
Compare franchise opportunities
By Rusty Rich October 14, 2025
Choosing the right franchise can be overwhelming. Learn how to compare franchise opportunities like a pro with this comprehensive guide from The Great American Franchise Expo.
Franchise technology tools
By Rusty Rich September 22, 2025
Explore the essential technology tools every franchise owner should consider in late 2025. Learn how innovations in AI, digital marketing, operations, and customer experience—spotlighted at The Great American Franchise Expo—are transforming the industry.
Franchise consumer behavior trends
By Rusty Rich September 18, 2025
Discover the latest consumer behavior trends influencing the franchise industry in 2025. Learn how changing preferences around convenience, technology, sustainability, and personalization are reshaping opportunities for franchisors and franchisees.